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Dallas web design

Reaching your target audience through design

Front-end and back-end design have a symbiotic relationship with each other. This article goes into depth about the importance of UX and UI design working together seamlessly in order to reach key demographics.





Color Inspiration

The importance of color in design cannot be overstated. In fact, research has shown that color can increase brand recognition by up to 80%. This article explores some useful techniques for effectively utilizing color.





The Pitfalls of Spec Work

Occasionally we get a request for spec work. That is, to work up design for a client with no guarantee that your design will be chosen or paid for. This approach is clearly bad for designers for obvious reasons. Spec situations do not breed healthy professional relationships and they can be bad for clients as well. This article goes into depth about the pitfalls of spec work.





The Art of Good Logo Design

There are many elements of good logo design. Conversely, there are many common pitfalls. This articles examines some things to avoid when seeking a new logo design.





Logo Trends

Logo trends change as quickly as Texas weather. Some get tired quickly, some stick around for years. This article lists some of the highlights and lowlights of the past few years.