When the team at Vaper’s Juice Box approached Bottle Rocket about creating an ecommerce site for premium e-juice brands, their main goal was to create a clean and simple site. Standing out from the inconsistent brand messaging and cluttered design of their competition was paramount. Bottle Rocket built upon the theme we had established with their logo. This gave Vaper’s Juice Box a consistently edgy look while maintaining a site that was intuitive and effective.