The importance of color in design cannot be overstated. In fact, research has shown that color can increase brand recognition by up to 80%. This article explores some useful techniques for effectively utilizing color.
News
A blog by any other name ...
Target: On Point as a Marketing King
Retailer Target understands it’s core demographic and designs slick campaigns targeting them. This article discusses how the recent Lilly Pulitzer brand debut is just the latest marketing win for the company. Without strong design, their marketing campaigns would not resonate so strongly.