News

Organizations with well-honed and clearly-defined vision and mission statements outperform those that do not. This article helps explain the difference between the two, and gives some tips on what makes a strong mission and vision statement.

Effective use of color and type can help create a long-term bond with your audience. This article goes into detail about positive and negative uses of these important tools.

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Graphic design for the web has gone through many changes over the past decade. Here is an informative summary of past innovations, along with a look at some recent styles & techniques.

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New website design standards have been introduced by the U.S. government, to assist designers working on government sites. This is welcome news, as most government sites are inconsistent and outdated. Thankfully the Bottle Rocket team does not need to rely on pre-made templates. We create 100% custom art for our clients, tailor made to target their key demographics.

Click here to see Bottle Rocket website design samples.

Much web design has become a predictable combination of hero shots, followed by blocks of text and calls to action. While this can be an effective format, our team strives to create original design that resonates with target demographics. This article summarizes some of the classic sites that pushed the boundaries, and makes a nostalgic call for more work done in that spirit.