News

Once the Bottle Rocket team has established the design of a new logo, we approach color. Our color studies incorporate many factors, including the psychology of color, to assure that the logo focuses on the correct demographic groups. There are, however, some factors that we cannot control, like how people perceive color. This article has a captivating test to help determine how well you perceive color.

A different Golden Rule can be applied to good design: The Golden Ratio. Some of the best logos in history have incorporated these elements, be it intentionally or instinctively. Here’s a captivating look at the Golden Ratio and how it applies to much more than logo design.

Design is nothing if not cyclical. Trends go from 3D to flat and back again. After the popularity of flat design over the past few years, gradients are making a comeback. Here’s a nice showcase with tips for using gradients in a sophisticated fashion.

Things are changing in the web development world. A major update to HTTP — the protocol that lets browsers download websites from servers — will affect everyone who goes online. Here are more details on the transition that lies ahead in the coming months.

The Bottle Rocket team always develops websites with mobile devices in mind. That’s why responsive web design is so important. Here’s why Google recommends it as well.