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Much of the content in this post may seem like a given, but that is not necessarily the case. Many of the key tenants of a good logo are ongoing struggles when designing for a client. Striving for simplicity, memorability, and timelessness should be the goal of all good logo design.

There is a time and place for traditional websites, but non-static sites can be quite inventive and inviting. This entry showcases some fine examples of non-static sites, powered by plenty of imagination.

Once the Bottle Rocket team has established the design of a new logo, we approach color. Our color studies incorporate many factors, including the psychology of color, to assure that the logo focuses on the correct demographic groups. There are, however, some factors that we cannot control, like how people perceive color. This article has a captivating test to help determine how well you perceive color.

A different Golden Rule can be applied to good design: The Golden Ratio. Some of the best logos in history have incorporated these elements, be it intentionally or instinctively. Here’s a captivating look at the Golden Ratio and how it applies to much more than logo design.

Design is nothing if not cyclical. Trends go from 3D to flat and back again. After the popularity of flat design over the past few years, gradients are making a comeback. Here’s a nice showcase with tips for using gradients in a sophisticated fashion.