Effective use of color and typography can make or break good design. That is especially true online, where it is easy to overwhelm the user with an array of colors and options. This article covers some pivotal topics in this area, including the psychology of color and sophisticated use of type and negative space.
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Responsive vs. Adaptive Design
We occasionally receive questions regarding the difference between responsive and adaptive design. There is a time and place for each, and the Bottle Rocket team employs both, depending on the needs of individual projects. This article goes into depth about the differences between the two.
Simple & Intuitive Design: Always in Style
As graphic design trends come and go, there is one constant: Simplicity. This article gives some nice examples of how corporate logos have been on a trend of simplification and streamlining over the decades. Our personal favorite: The Batman logo.
